• Idea Genesis
  • Problem
  • Solution
  • Possible Monetisation Streams
  • Benefits to End-Users
  • Are people currently spending money on this?
  • End-User Personas
  • What do I need to validate?
  • How I’d build a prototype/validate?
  • How will I get the first 10 customers?
  • Will it be sustainable?
  • Am I the person to build this business?
  • Summary of Value